Location: Leicester

Type: Permanent

Industry: Licensed Products

Job Ref: TGM2337

To fully service the company’s licensed brands, maximise commercial opportunities and deliver the strongest possible return for the company, licensors and wider partners.

Key Responsibilities

Brand & Licensor Management

• Act as the company’s primary day-to-day contact for a portfolio of established evergreen licensed brands, including Universal, Mattel, Hasbro, Warner Bros. and Paramount.
• Build and maintain strong, proactive relationships with all licensors.
• Attend regular licensor franchise updates and ensure the latest franchise, sales, creative and commercial priorities are communicated internally.
• Provide monthly updates to each licensor and actively manage expectations, opportunities and issues.
• Attend quarterly in-person licensor meetings and maintain strong senior-level relationships.

Financial Ownership & Forecasting

• Take full ownership of the financial forecast and Minimum Guarantee (MG) for each brand.
• Work closely with the FP&A team to ensure forecasts are accurate, up to date and commercially achievable.
• Provide monthly financial updates and identify risks, opportunities and actions required to deliver against targets.
• Ensure sales teams remain accountable for their numbers and deliver against agreed brand targets.

Sales Leadership & Commercial Growth

• Work closely with the company’s 30 EMEA Sales teams to drive sales performance across the licensed portfolio.
• Hold monthly meetings with Sales teams to review performance, priorities, pipeline and opportunities.
• Work closely with Senior Sales leadership to drive strategic priorities and maximise opportunities across the region.
• Support Sales teams with all day-to-day brand requirements, from initial development and pitching through to delivery.
• Act as the key escalation point for brand-related issues and ensure they are resolved quickly and effectively.
• Ensure every Sales team is fully focused on delivering the maximum potential from each brand.

Creative & Product Development

• Partner closely with the Head of Creative to develop weekly mood boards and creative direction for priority franchises.
• Ensure Sales teams have the right creative assets, product direction and franchise information to maximise commercial opportunities.
• Work closely with Approval Teams to support Sales on day-to-day approvals and ensure projects progress efficiently.
• Coordinate with Sales, Creative, Approval and other internal teams to ensure brand requirements are delivered from development through to final delivery.

QBRs & Business Reviews

• Attend all Quarterly Business Reviews (QBRs) and take ownership of the agenda.
• Ensure QBRs provide a clear and commercially focused review of:
  • Financial performance and forecast
  • Sales performance and pipeline
  • Creative and product development
  • Retail opportunities
  • Key issues and risks
  • Actions and priorities

New Business & Opportunities

• Own the end-to-end process for all new licensing opportunities.
• Lead pitches, commercial forecasting, contract negotiations and execution of new opportunities.
• Identify new opportunities across the portfolio and ensure they are progressed effectively from initial concept through to commercial delivery.
• Work with internal stakeholders and licensors to ensure new opportunities are commercially viable and aligned with brand strategy.

Key Working Relationships

• CEO
• FP&A
• Head of Creative
• Senior Sales Leadership
• EMEA Sales Teams
• Approval Teams
• Trading Team
• Licensors and their franchise teams

Reporting

Reports to: CEO

Weekly:

• Provide a weekly written update by email to the Trading Team, covering key sales activity, financial performance, opportunities, risks and actions.

Monthly:

• Attend the monthly in-person Trading Team meeting.
• Provide monthly financial and brand updates across the licensed portfolio.

Core Success Measures

Success in the role will be measured by:

• Delivery of financial forecasts and MG commitments.
• Growth and performance of the licensed brand portfolio.
• Sales team accountability and achievement against targets.
• Strength and effectiveness of licensor relationships.
• Speed and quality of issue resolution.
• Successful execution of new licensing opportunities.
• Quality and consistency of communication across Sales, Creative, FP&A and licensors.
• Maximising the commercial return from every licensed brand.