Location: London

Type: Permanent

Industry: Ladieswear

Job Ref: TGS1765

Our client is looking for a creative, commercially minded Digital Marketing Executive to support the delivery of engaging, performance-driven digital campaigns across all online channels. This role is ideal for someone who is passionate about fashion, pop culture, e-commerce, and building brand engagement through digital storytelling.

You will play a key role in executing digital marketing activity, optimising campaign performance, and helping to drive traffic, engagement, and online sales across paid, owned, and earned channels.

Key responsibilities

• Support the planning and execution of digital marketing campaigns across email, social media, PPC, SEO, affiliate, and content channels.
• Create, schedule, and optimise engaging content across digital platforms in line with the brand tone of voice.
• Assist with email marketing campaigns, including copywriting, segmentation, testing, and reporting.
• Monitor and analyse campaign performance, producing regular reports with insights and recommendations.
• Support paid media activity, including campaign setup, optimisation, and performance tracking.
• Work closely with design, ecommerce, and creative teams to ensure aligned and consistent brand messaging.
• Help maintain and improve website content, landing pages, and product campaign activity.
• Assist with influencer and affiliate marketing activity, including outreach, coordination, and performance tracking.
• Stay up to date with digital marketing trends, competitor activity, and best practice.
• Contribute ideas to increase brand awareness, engagement, traffic, and conversion.

Skills and experience

• Previous experience in a digital marketing, ecommerce, or marketing assistant/executive role.
• Strong understanding of digital marketing channels, including email, paid social, PPC, SEO, and social media.
• Experience working with content management systems, email platforms, and analytics tools.
• Excellent written and verbal communication skills with strong attention to detail.
• Confident working with data, reporting, and campaign performance analysis.
• Creative thinker with a strong interest in fashion, lifestyle, and youth culture.
• Highly organised with the ability to manage multiple tasks and deadlines.
• Proactive, adaptable, and eager to learn in a fast-paced environment.

Desirable

• Experience within fashion, retail, lifestyle, or consumer brand sectors.
• Knowledge of Shopify or similar ecommerce platforms.
• Basic knowledge of Adobe Creative Suite or Canva.
• Experience with influencer marketing and social commerce.

Personal attributes

• Passionate about digital marketing and brand building.
• Creative, energetic, and collaborative.
• Commercially aware with a strong results-driven mindset.
• Able to work independently while contributing positively to a team culture.