Location: Manchester

Type: Permanent

Industry: Ladieswear

Job Ref: TGN5413

The Company

Our client a successful fashion brand for clothing and footwear is recruiting for a Senior

CRM Executive, reporting to the Head of CRM, you will play a crucial role in optimising the current CRM channels, delving into new channels and driving customer retention.

The role:

• Supporting the Head of CRM in the delivery and ongoing evolution of the CRM and lifecycle strategy
• Owning the planning, execution, and optimisation of automated CRM journeys, including the likes of welcome, abandoned browse/cart, post-purchase, win-back, reactivation, and loyalty flows
• Managing and executing creative CRM campaigns across email, push, in-app and web push, ensuring tone of voice and messaging is aligned to each brand’s audience
• Developing and refining automation logic, triggers, and customer journeys, continuously improving performance through testing and iteration
• Creating, maintaining, and optimising customer segmentation and targeting strategies to drive relevance, engagement, and revenue
• Briefing campaign creative into the Graphic Design team and ensuring assets are delivered on time and to brief
• Signing off final CRM campaigns from creative through to build, ensuring accuracy, quality, and best practice
• Working closely with Marketing, Merchandising, and Trading teams to ensure CRM activity is commercially aligned, timely, and accurate
• Leading A/B testing and experimentation across CRM channels, using insights to drive continual improvement
• Monitoring, analysing, and reporting on CRM performance across all channels, extracting actionable insights and recommendations
• Keeping up to date with CRM, automation, and retail trends, and proactively bringing new ideas, tools, or partners to the table
• Challenging the status quo and contributing innovative thinking to how CRM supports growth across both brands

Requirements:

• 4+ years’ experience in a CRM or lifecycle marketing role, ideally within ecommerce or fashion retail
• Strong hands-on experience building and optimising automated CRM programmes, including welcome, abandoned browse/cart, post-purchase, reactivation, and win-back journeys
• Creatively strong, with the ability to produce engaging, eye-catching CRM content and on-brand, catchy copy that resonates with our customer across multiple channels
• Confident writing for different CRM touchpoints (email, push, SMS, in-app), adapting tone of voice while maintaining brand consistency
• A strong eye for creative detail, layout, and messaging, with the ability to brief designers clearly and elevate campaign output
• Comfortable working with enterprise-level ESPs (experience with Ometria, Klaviyo or Bloomreach highly desirable).
• Highly analytical, with experience analysing performance data and using insights to continuously improve journeys, content, and conversion
• Commercially minded, with a clear understanding of how CRM activity drives engagement, retention, and revenue
• Highly organised and comfortable managing multiple campaigns, automations, and priorities at pace