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Influencer Outreach (TGN4792) – £22k

Influencer Outreach (TGN4792) – £22k

Location: Manchester

Type: Permanent

Industry: Ladieswear

Job Ref: TGN4792

The Company:

An exciting opportunity for a TikTok & Influencer Outreach Executive to join an online fast fashion ladieswear brand. A fantastic brand with opportunity for progression. Working within the marketing team you will help the Social Media Manager to head hunt key influencers / celebrities / TikTok stars to promote the brand. This is an office-based role Monday to Friday 9am-530pm. We are looking for an outgoing individual, who is confident approaching Influencers, with experience in a similar role.

The Role:

  • Creating a social media strategy to increase brand awareness, engagement, traffic & follower count.
  • Creating short videos for TikTok daily.
  • Presenting the brands products on TikTok live shows (modelling / wearing the clothes for ladies curve market sizes 16 plus samples)
  • Interacting with a live TikTok audience & answering queries.
  • Monitor competitor activity.
  • Researching the current social & TikTok trends.
  • Ensuring all social media content is in line with brand tone of voice.
  • Uploading content to social media platforms, Instagram & TikTok.
  • Review success of posts & adjusting content accordingly.
  • Create a content strategy alongside the marketing calendar.
  • Researching & identifying suitable influencers.
  • Engage suitable influencers & micro-influencers within Fashion.
  • Contacting Influencers, Celebrities & TikTok stars to set up collaborative posts.
  • Plan outreach campaigns to drive Influencer signups.
  • Build relationships with influencers, from initial outreach to processing payments.
  • Manage influencer campaigns in line with the marketing calendar.
  • Create reports on influencer performance, ROI, engagement etc.
  • Monitor competitor activity to ensure brand remains relevant.
  • Sending samples / packages to influencers.
  • Other duties as required.

Skills Required:

  • Must have experience in a similar role ideally within Ladies Fashion.
  • Be an outgoing individual, who is confident approaching Influencers.
  • Knowledge of social platforms including Instagram, Facebook, YouTube, TikTok etc.
  • Have a Social Media, Marketing or Fashion degree.
  • Excellent communication and organisation skills.
  • Ability to work under pressure and to strict deadlines.
  • Excellent English, written and verbal communication skills.
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