Location: Manchester
Type: Permanent
Industry: Homeware
Job Ref: TGN4773 |
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Our dynamic client is one of the fastest growing online retailers in the North West. An exciting opportunity to work alongside an Influencer & Outreach Executive, the Influencer & Outreach Assistant will have an interest and exposure to brand and social and be tasked with growing brand engagement through influencer outreach. Ideally from an online product background, with the ability to plan, execute and pivot as required. You will be up to date with all the latest social trends and platform updates
The Role
- Deliver influencer strategy, implementing a 360 approach from selecting talent, planning activity and executing to a high standard in order to meet commercial objectives
- Able to work well with the wider marketing team and plan
- Solid working knowledge of all key influencer social platforms
- Support the Influencer & Outreach Executive on delivering against brand goals, including supporting on cross-functional projects outside of immediate remit
- Manage influencers to deliver KPIs such as brand awareness, website traffic and sales
- Produce weekly and monthly reports for senior leadership, with clear actionable takeaways or recommendations for growth
- Responsible for sourcing and managing influencer collaborators to create bespoke assets for channels, in conjunction with the influencer marketing teams
- Work closely with the E-Commerce Trading team to plan content effectively for key launches, as well as working collaboratively on campaign executions
- Support brand and PR teams in creating content at events
- Excellent communication skills able to collaborate cross-functionally across marketing, creative, studio, buying, merchandising and ecommerce
Skills & Experience
- Ability to manage and scale influencer outreach programs to constantly grow engagement
- Ability to develop strong working relationships with all key business departments e.g., Buying & Merchandising, E-commerce, Digital Marketing, Warehouse, Customer Service to ensure smooth execution of all projects
- Experience in similar roles, preferably within highly transactional B2C online retail businesses desirable
- Strong organisational skills and the ability to adapt to changes and tackle challenges efficiently and
- effectively.
- Full knowledge of social and influencer marketing
- Ability to work calmly and efficiently under pressure.
- Strong attention to detail .Excellent communication and people skills
- Exceptional time-management abilities
- Bachelor’s degree preferably in Marketing
- Excellent IT skills, knowledge of Microsoft Office, Word, Excel
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