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Brand Trading Manager (TGN4891) – Excellent Salary DOE

Brand Trading Manager (TGN4891) – Excellent Salary DOE

  • Digital/Marketing
  • Manchester

Location: Manchester

Type: Permanent

Industry: Cosmetics

Job Ref: TGN4891

Due to the rapid expansion and ongoing brand developments, an exciting opportunity has emerged for a seasoned Brand Trading Manager within a leading beauty company.

Role

  • Responsible for the implementation and monitoring of the day-to-day trading activity on the 3 branded sites.
  • This involves strategic ecommerce planning in a drive to boost sales, awareness, and customer satisfaction.
  • You will be responsible for monitoring site analytics, focusing on metrics such as conversion and AOV to optimise performance versus brand KPI’s.
  • Exponential growth over the last 12 months means that sales forecasting and inventory management are a vital part of this role to ensure all potential revenue is captured and market share maintained.
  • Collaboration will be important, liaising with brand and performance marketing teams to ensure the ecommerce strategy is delivered effectively across all channels.

Duties:

  • Work with wider team on the implementation, execution & planning of the brand 360 marketing and trade plan across all websites, including commercially planning all promotional activity
  • Overseeing management of D2C website – updating banners, creating new list pages, generating promotional codes, editing content, launching/building NPD, updating navigation and customer journeys, etc.
  • Management of TikTok shop logistics and the synchronisation between our relevant trading platforms
  • Work with the Head of Commercial on the maintenance and tracking of all brands spend and ensure budgets are adhered to
  • Logging and tracking of all brand PO’s and invoices in SAGE
  • Run weekly and monthly reporting on brand D2C performance, regularly monitoring daily performance
  • Conduct data analysis on sales performance/campaign performance and make informed amendments to brand trading strategy
  • Monitor the web analytics to measure performance of website activity and make recommendations to change.
  • Work with the UX team to identify areas of improvement across the websites – A/B testing, customer flows, heat mapping, etc.
  • Work closely with digital marketing to delivery effective content changes and promotions across all websites.
  • Work closely with the Supply Chain Manager to manage stock levels and maintain stock and dispatch forecasting
  • Conduct ad-hoc research on competitors in the different markets and the trading conditions and circulate this information to the wider team.
  • Line management of brand trading executive – French territory.
  • Ensuring ecommerce strategy is delivered effectively across all channels.

Requirements:

  • You will have experience within FMCG and have worked for a brand with strong DTC presence.
  • You recognise the importance of having a strong knowledge of recent trends, active ingredients, and potential growth opportunities for the future.
  • Have an interest in beauty and trends
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