Location: Manchester

Type: Permanent

Industry: FMCG

Job Ref: TGN5131

A dynamic opportunity has emerged for a talented brand manager to join successful FMCG company.

 The role:

• Continuously monitor market trends and competitors in the beauty and masstige sectors.
• Protect and optimize brand values and propositions through product development, content, and activation.
• Develop NPD line extensions and potentially new brands, ensuring competitiveness and product innovation.
• Create brand assets, including brand bibles, campaign photography, and marketing concepts.
• Lead the execution of brand/category plans in key markets.
• Develop campaign content (both online and offline) to meet brand objectives and sales targets.
• Oversee go-to-market activations, including integrated marketing communications and budget allocation.
• Collaborate with strategic retail partners, distributors, and account managers on Joint Business Planning activities.
• Manage relationships with external agencies such as PR, media buying, and experiential suppliers.
• Champion the instore retail strategy, working closely with sales teams and retailers.
• Collaborate with Social Media and E-Commerce Managers on marketing spend, ensuring alignment with sales targets.
• Review and make recommendations on product portfolios and lifecycle management.
• Analyse brand financial KPIs and sales performance to inform product, sales, and marketing strategies.
• Ensure D2C channels reflect the brand’s vision, working closely with the E-Commerce Manager.
• Manage and mentor two direct reports: Brand Executive and Social Media Manager.

• 5+ years of experience in brand or marketing management within the beauty, lifestyle, or retail industry, with international exposure.
• Proven experience in leading successful marketing campaigns.
• Strong knowledge of social media platforms and NPD product development.
• Demonstrated leadership skills, ideally with direct line management experience.
• Excellent project management, communication, and negotiation skills.
• Strong analytical mindset, commercial awareness, and a data-driven approach.
• Proficient in Microsoft Office, CMS, and Adobe Photoshop & Illustrator.
• A passion for beauty trends and marketing innovations.

 Requirements:

• Articulate, creative, and visionary.
• Methodical, analytical, and entrepreneurial.
• Team player with strong interpersonal and presentation skills.
• Strategic thinker with a self-starting, results-driven mindset.