Industry: Ladieswear and Menswear
Job Ref: TGN4791
An exciting opportunity for a Social Media/ Marketing Manager to join a Fashion-Forward Men’s and Ladies Fashion brand. We are looking for somebody who is passionate about fashion & Social Media Marketing with a solid understanding of current trends. The successful candidate will have 3-5 years’ experience in a similar role for an Online Fashion Retailer.
- Develop and implement Social Media and Marketing Strategies for the online Fashion Brand.
- Track campaign performance & make recommendations to optimising the social media content.
- Build and manage the company’s social media profiles and presence.
- Overseeing all social media channels.
- Improve engagement across Instagram, Facebook, Twitter & YouTube.
- Create social promotions and campaigns and track their success.
- Drive consistent, relevant traffic & leads from new social media presence.
- Set up, manage, and optimise new & existing campaigns.
- Oversee the uploading of content to social media platforms – ensuring consistent Brand TOV.
- Stay up to date with industry trends, culture, and competitor activity on social media.
- Analyse and report on effectiveness of campaign performance to optimise future results.
- Manage conversion rate for landing pages and the brands website.
- Managing banner ad campaigns
- Measure and optimise ROI.
- Ensure the online marketing efforts have the highest possible ROI.
- Use Google Analytics to optimise campaigns.
- Other duties as required.
- MUST have a minimum of 3 years’ experience in a similar role.
- A social media or fashion related degree.
- Be a passionate about Fashion.
- Strong commercial awareness.
- Graphic Design skills
- Excellent communication and organisation skills.
- Ability to work under pressure and to strict deadlines.
- Manage multiple updates, projects and challenges to meet deadlines.
- Able to multitask and prioritize busy workload.