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Social Media Executive – Ladieswear Fashion Brand (TGN4320) – Up to £25k DOE

Social Media Executive – Ladieswear Fashion Brand (TGN4320) – Up to £25k DOE

Location: Manchester

Type: Permanent

Industry: Ladieswear

Job Ref: TGN4320

The Company:

A fantastic opportunity for a Social Media Executive to join a growing Online Ladies Fashion Brand with a successful ladies clothing range. This is an exciting role within the business for a hardworking and career minded individual to join a fun, fast paced Marketing team. The working hours are Monday to Friday 9am-5pm. The ideal candidate will be a naturally creative individual with an eye for design & a passion for social media. You live and breathe Social Media & have experience creating content & designing assets.

The Role:

  • Reporting to the Marketing Manager.
  • Plan social media communication across all channels with an Instagram first focus.
  • Implement the Social Media strategy for the Brand.
  • Creating campaigns that generate brand awareness & engagement to acquire new customers.
  • Content creation – create and curate all content for Instagram grid and stories.
  • Coming up with exciting content ideas to engage with our audience on a daily basis.
  • Daily Posting– ensure that all content is posted on time in accordance with the marketing calendar.
  • Community building and engagement – respond in a timely manner to all comments and DMs. Proactively engage with relevant influencers and accounts. Some out of hours may be required.
  • Daily monitoring of performance & adapting content to the changing landscape.
  • Monitor brand mentions and tags and utilise and UGC content appropriately.
  • Weekly reporting and analysis of what’s worked and what hasn’t.
  • Full analysis of KPIs, influencer coverage and overall contribution to brand performance.
  • Coordinating influencer & celebrity outreach programme.
  • Identifying, communicating & building relationships with relevant influencers
  • Develop, plan and execute co-brand and Influencer Instagram partnerships.
  • Ensuring the brand has weekly activity booked in to expand brand awareness across all channels.
  • Coordinating all press, celebrity and influencer call ins.
  • Plan weekly content schedule for social and blogs.
  • Create weekly engaging blog posts for the brand across channels – e.g. Instagram, Pinterest & Email.
  • Maintain product samples and add details plus images to central spreadsheet as new stock arrives.
  • Dealing with customer service on all platforms like social media and websites.
  • Co-ordinating the sending out of PR samples and recording all gifting accurately.
  • Assisting with product listing and website maintenance where needed
  • Assist with the day-to-day running of the websites, including responding to customer enquiries and processing returns.
  • Other duties as required.

Skills Required:

  • Have a relevant degree – fashion/ marketing/ graphic design etc.
  • Have experience in a similar role in Ladies Fashion.
  • Strong creative flare and design skills (Photoshop or similar).
  • Passionate about social media and knowledgeable of current and emerging Social Media platforms -Instagram, Facebook, Twitter, YouTube, Snapchat, TikTok, Pinterest and blogs.
  • An understanding of how influencer marketing works.
  • Ability to relate to influencers and to develop trust, rapport and long-term relationships.
  • Confident in telling stories online – you know not only what content works but how to create it.
  • Experience producing video and animation would be beneficial.
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