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Senior Digital Marketing Executive – Fashion Brand (TGN4521) – Excellent Salary DOE

Senior Digital Marketing Executive – Fashion Brand (TGN4521) – Excellent Salary DOE

  • Digital/Marketing
  • Manchester

Location: Manchester

Type: Permanent

Industry: Ladieswear

Job Ref: TGN4521

The Role:

We are looking for a Senior Digital Marketing Executive to join our growing team, we are passionate about nurturing upcoming talent within the fashion industry whether it be design and development, marketing and PR, digital tech, creative, social or customer services within a diverse and collaborative environment.

Reporting to the Digital Marketing Manager, you will support with the execution of the digital strategy and implementation across all marketing channels for our UK and International sites. You will play an essential role in developing and strengthening the brand’s global presence and profitability moving forward.

Roles and Responsibilities

  • Support the Digital Marketing Manager with planning, development, and execution of all marketing campaigns across our digital channels in the UK, US and international territories.
  • Liaising with our marketing agency on strategy, planning and reporting of PPC, SEO, Paid Social and retargeting for UK and overseas campaigns.
  • Monitor the performance of paid media campaigns and analyse the results; identifying opportunities to optimise performance and better utilise spend.
  • Collaborate with internal departments on developing highly effective digital campaign assets to support trading activations and market trends.
  • Own all 3rd party collaborations and partnerships from researching partners to executing bespoke digital campaigns.
  • Take full ownership of our student programme, manage all Unidays activity, grow our student ambassador strategy and support the PR team with student events.
  • Work closely with all internal teams to ensure campaigns are executed to the highest level, delivered on time, and optimised for maximum success.
  • Manage all elements of paid content copy, from planning, briefing to A/B testing and feeding into our marketing agency.
  • Support with customer acquisitions strategy, researching, and suggesting new opportunities across all territories.
  • Support the Digital Marketing Assistant – demonstrating best digital practices and actively work to upskill junior team members.
  • Produce daily, weekly, and monthly reports, highlighting key performance metrics, providing analysis against KPIs and business objectives and make innovative recommendations to improve activity.

Skills

  • You will have an understanding of ALL digital marketing channels – Paid Search, Paid Social, CRM, Affiliates and SEO.
  • At least 2+ years’ experience in a similar fast paced fashion environment.
  • Experience of campaign management with the ability to produce high-value activities that deliver ROIs & meet brand KPIs.
  • Good understanding of end-to-end consumer journeys and the role of different channels in fully integrated campaigns.
  • Good understanding of our target demographic and the current market state.
  • Highly organised with a strong eye for detail and ability to prioritise effectively whilst also meeting day-to-day demands.
  • Has great communication and people skills and is able to establish strong working relationships.
  • Has an enthusiastic, can-do attitude who is always striving for success and is committed to achieving and driving results.
  • Experience of campaign management with the ability to produce high-value activities that deliver ROIs & meet brand KPIs.
  • Experience with AWIN is advantageous, but not essential.
  • Good knowledge of digital marketing tools including Google Analytics.

Benefits

  • Competitive salary
  • Great new modern offices with onsite gym
  • 25 days holiday plus bank holidays
  • Additional day of annual leave for your birthday
  • Enhanced Family-Friendly policies
  • 40% staff discount
  • Free coffee and snacks
  • On-site parking
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