Location: Manchester

Type: Permanent

Industry: Homeware

Job Ref: TGN4543

The Company:

Our client an established online homewares retailer is seeking a PPC Executive to join their growing company.   As a senior PPC executive you will focus on Paid Search accounts with approximately £2M+ (and increasing!) yearly budget. You will help increase and improve online visibility and will be delivering performance to achieve set targets across UK and US markets.

Working in a rapidly growing, and extremely dynamic marketing team, you will be responsible for day-to-day PPC campaign management across multiple markets. This is a unique opportunity to play a key role in an exciting, fast-growing business.

The Role:

• Budget planning, monitoring and day to day management of PPC accounts through keywords, negatives & ads optimisation, A/B testing & data analysis.
• Managing the current bid management platform and exploring (as we scale) additional bidding rules & processes.
• Maintain and develop shopping campaigns through product performance optimisation, shopping feed optimisation and website data quality checks.
• Weekly reporting on the key metrics of revenue, CPC, CPO and ROAS, ROI.
• Measuring and analysing campaign performance & using web analytics to identify areas of improvement.
• Forward plan campaigns and content opportunities with these teams to ensure traffic and sales targets are met.
• Keep up to date with PPC & Paid social trends.
• Work closely with Ecommerce, Creative & Content team as well as the wider business functions including product & merchandising to create strong assets tailored for placements.
• Manage relationship with Google and Bing, including meeting and calls.

Skills Required:

• MUST have a minimum of 2 – 3 years’ experience managing paid advertising campaigns (Facebook/AdWords/PPC).
• It is essential you have a thorough understanding of Google Ads, Facebook Ads, Google Analytics and Google Merchant centre
• Be qualified to degree or equivalent – ideally within marketing qualification
• Be analytical and good with numbers.
• Manage multiple updates, projects and challenges to meet deadlines.
• Able to multitask and prioritise busy workload.
• Strong attention to detail.
• Communicate effectively 

Benefits

• Huge opportunities for progression
• High growth business
• 20 days annual leave + bank holidays
• Social events, seasonal events in the office
• 20% staff discount
• Free onsite parking