Location: Manchester

Type: Permanent

Industry: Ladieswear

Job Ref: TGN4148

The Role

We are looking for an experienced Brand Copywriter to join our team in Manchester. This role will focus on creating copy for our multiple sites, maintaining a recognisable and consistent brand voice across product descriptions, marketing materials and all brand copy.

Roles and Responsibilities

• Create engaging and original copy content that is both inspiring and compelling the

customer, communicating in our unique and identifiable brand tone of voice across all channels.

• Owner for all brand copy, including, but not limited to, newsletters, printed assets, brand book, HR documents and marketing communications.
• Project manage the launch of, and own, the company’s blog. Creating engaging and trending blog posts that enhance the brand and grows customer engagement.
• Ensure that all copy is clear, concise, grammatically correct and accurate.
• Produce creative, engaging and informative product names, titles and descriptions that sell our products, fit our tone of voice and is customer friendly.
• Own all copy for product descriptions across our websites– ensuring set targets are achieved while working alongside the wider team to meet launches and managers expectations.
• Ensure all product and category copy is relevant and up to date in terms of product, seasonality and trends to maximise SEO performance.
• Responsible for the creation and execution of SEO meta descriptions, titles and tags for new collection launch and category updates.
• Review the copywriting strategy in line with customer and competitor insights, brand strategy and company goals and initiatives.
• Support Marketing, CRM, & Trade teams with promotional copy and content updates for our websites and marketing channels.
• Ensure accuracy and attention to detail by proof-reading and sub-editing all copy across multiple platforms all while taking into account SEO requirements.
• Research competitor tone of voice, current trends and key search terms within fashion ecommerce.
• Use google analytics to monitor key search queries and buzz words.

Skills Required

• Highly motivate and experience in both E-Commerce and fashion or a similarly transferable category is desired.
• At least one year experience in copywriting role.
• Highly organised and self asses work with excellent time management and meticulous attention to detail.
• Able to work autonomously, identify opportunities and own their own projects.
• Self-motivated with the ability to work to a very high standard, at a fast pace and to strict deadlines.
• Strong communication and interpersonal skills with the ability to establish strong working relationships and work both independently and part of a team.
• You should be capable of working to a varied workload with the ability to switch between tasks regularly and prioritising tasks.
• Knowledge of SEO copy best practices.
• IT skills in Microsoft Excel/Google Sheets and Microsoft Word/Google Docs and Google Analytics.
• You enjoy working in a fast-paced environment.
• Excellent spelling and grammar skills required.
• Understanding of Shopify would be a bonus but not a must.

Benefits

• Competitive salary
• 25 days holiday plus bank holidays
• Additional day of annual leave for your birthday
• Enhanced Family-Friendly policies
• 40% staff discount
• Free coffee and snacks
• On-site parking
• Early finish Friday
• Travel to work loan