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Digital Marketing Manager – TGN2716 – Upto £32k DOE

Digital Marketing Manager – TGN2716 – Upto £32k DOE

Location: Cheshire/Manchester

Industry: Fast Fashion

Type: Permanent

Job Ref: TGN2716

 

THE COMPANY:

A fast growing fashion on line retailer are looking for an Digital Marketing Manager.

You will oversee the website development and digital/social media strategy. You will be responsible for implementing the marketing side of the company from the beginning. The ideal for this role should have previous experience managing an e Commerce team in a fashion environment and be strong self-starter with the ability to build a marketing strategy from the bottom!

 

THE ROLE:

  • The role will be to develop the planning, recording, execution and analysis of all online marketing campaigns, promotions -increasing brand reach, traffic, reputation, and  sales
  • Strong SEO skills will be required
  • Use of Google analytics to review performance
  • Taking ownership of Affiliate marketing programme, working with the team  to oversee the  planning, timescales and  execution of weekly campaigns-through from start to finish
  • Working on seasonal campaigns that meet commercial needs working to a yearly budget.
  • Develop the Online Marketing Strategy and will help in managing online marketing agency and internal and group relationships.
  • Have an excellent customer focus and keen to enhance the customer journey with a commercial mind-set
  • Awareness of budgets and working to targets set  -Delivering ROI across all of the marketing channels.
  • Excellent relationship skills, both internally and externally with a natural ability to support and energise the team – Role Development plan and goal setting
  • Continual drive to maximise sales and profit and seek opportunities
  • Communication is key with the rest of the ecommerce, marketing & buying teams ensuring everyone is up-to-date and aware of activity at all times
  • Good with Sales & Margin against Budget Target, Channel profitability and Conversion rates
  • Responsibility for day to day agency relationship management of PPC and Display marketing channels with our partner agencies
  • Good accurate planning , detailing and co-ordination of campaigns using the marketing calendar
  • Take full ownership of the affiliate marketing activity and reporting and the delivery of the targeted sales through this channel.
  • Work closely with the creative team to ensure that the brand execution through our digital marketing is consistent.
  • Reviewing performance and reporting – creating seasonal campaign decks and post campaign analysis.
  • Take ownership of campaign execution, coordinating landing page requirements, content expansion, homepage banners and links to support the objectives of the campaign.
  • Take ownership of marketing calendar.
  • Contributing to the quality and optimisation of data
  • Run the Affiliate programme with weekly newsletters and communications out to the Affiliate network, focus on growing new affiliate partners, relationships and exclusive affiliate promotions.
  • Assist with management of agency relationships and key marketing channels including: SEO, paid search, media, email marketing, display, comparison shopping engines, data feeds, re-targeting activity as required.
  • Assist the teams to develop and execute the Online Content & Social Media/Content strategy and assist ­ with the set-up and maintenance of online promotions in CMS
  • Reporting, analysis and on-going optimisation of all marketing
  • Development of all sales channels

 

SKILLS REQUIRED:

  • Must have previous experience within a similar ecommerce role within retail with a focus on women’s fashion – Ideally Educated to Degree Level
  • Previous experience in a number of  online digital marketing techniques
  • Experienced in leading an ecommerce team, with a clear results focus.
  • Excited by change and innovation – Open-minded, flexible and positive attitude
  • Strong skills in CMS, Photoshop/Illustrator/InDesign – Utilise Google analytics and social media insights to optimise plans and track performance
  • Positive and enthusiastic leader with high energy who can work collaboratively with the team as a true team player
  • A creative flair for campaign planning and execution as well as collaborating with others
  • Able to formulate plans and persuade others to support such plans.
  • A strong and organised Self-starter – A willingness to learn and improve and have a ‘hands on’ approach

 

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